Google Ads vs. Facebook Ads 5 positive reasons to advertise using Google Ads and Facebook Ads


Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two ad platforms.

Google AdWords: Paid Search

Google AdWords is the world’s largest and most popular PPC advertising platform. AdWords is so widely used, it has become synonymous with the term “paid search.” The two terms are used interchangeably, even though other platforms such as Bing Ads work in a similar way.

Until recently, many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of all sizes to make a difficult decision about which platform was right for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising.

Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend.

In this guide, we’ll examine what sets Google AdWords and Facebook Ads apart, how the two ad platforms work, and why you should consider using both as part of your wider digital marketing strategy. Find Freelancers at

The following are reasons to advertise using Google Ads and Facebook Ads

  1. Google Ads and Facebook Ads are Measurable

Possibly one of the most psychologically rewarding aspects of digital marketing over traditional marketing methods, (such as those mentioned in our blog “Digital Marketing – The ‘Ins’ & ‘Outs’), is the fact almost every parameter is easily measurable.

It can be quite a challenge to effectively quantify the true impact of your SEO efforts, seeing that you don’t get direct feedback on what change caused what effect, and what precise measure you took directly increased or decreased your search rankings.

A seasoned and experienced professional can see the patterns emerging before too much capital is invested into this form of advertising, hence, bringing establishing secure and measurable results long before having to fork out for the advertising at the end of the month.

This is almost certainly one of your best assets in terms of measuring what’s physically working and what isn’t working so well.

Google Ads comes equipped with an extensive range of PPC metrics and analytics tools that work very quietly and efficiently in the background and they work to retrieve your analytics results without you having to lift a finger.

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2. You Get Extreme Control Over Your Advertising Costs.

One of the most positive sides of Ads is the way it hits your bank. It’s entirely up to you how much you wish to spend each day, and you get a very clear estimation report of how well your advert is likely to perform.

You can also see how well if fares amongst your competition, and how much more or less you would have to spend to go up or down in the ranks amongst your competitors. You really are enabled a lot of control, and in this way you are the master of your own advertising campaign.

You can budget your campaign accordingly, and look at your ROI and CPM. As such, this allows you to really get deep and gritty into the inner workings of your advertising and work out the true cost of the investment, and you don’t have to worry about going over budget as the advert will switch off as soon as your quota is reached.
The scalability of this software is a delightful addition.

Especially if you want lots of leads in a short amount of time. You can set your parameters to aim high (and pay more per click) for a short period of time (perhaps a week) and then once you see results, you can reduce your expenses back to an average level and settle back among your competitors once your books are full of clients again.

It is best to deconstruct your Google Ads campaigns into multiple, more manageable tangents, for example:

Mobile Search
Display Network
Google Search Engine Search

If you’re new to the world of Ads and PPC, then Google Ads Calculator is an informative calculator to utilize which provides a very intuitive mathematical formula, thus giving you a starting point for how to launch your Ads campaigns.

3. They Puts You Directly Amongst Your Competitors.

As mentioned previously, the speed and accuracy of Google Ads is something out of this world. When compared to search engine optimization, you certainly gain a major advantage over your competitors. Immediately, you will appear in search engines whether you have a firm digital presence or not, and your site will be receiving more clicks from search results than all of the competitor’s business websites who have not opted into the fast rolling stone, Ads.

This places you in front of your competition, allowing you to expand quicker and rest secure in a successful business which will remain ahead with a competitive edge.

If you discover that your competitors are already using Google Ads, (which they highly likely are), then this only serves as more of a reason to be using Ads to run various campaigns and step out in front of the curve.

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4. Ads Is Highly Targeted And More Engaging.

Google constantly aim to improve their Ads because it is now one of their primary streams of incoming. Google have also discovered, statistically speaking, that listing product ads and videos on YouTube and in-video paid advertisements get a higher conversion CTR (Click-through-rate).

The more engaging and enticing Google can make their adverts, the more revenue they acquire, and everybody is happy.

Consider this: YouTube gets over 1.5 Billion unique hits a month as well as several billion views per day.
If you want your adverts placed in front of people, then this is where to be and how to achieve it.

5. Catalyses SEO/Offers Faster Results.

A drawback with relying solely upon SEO for high ranking search engine results is that it can take months in some unfortunate cases before you notice any sharp edged results from your developments. This is due to the nature of the digital marketing industry and its highly competitive edge. It always takes a little time and aggressive planning to claim your rank and prove your digital presence online.

Google Ads doesn’t work like this. Ads, as with most Google movements, is ‘instant’. Once your Ads campaign goes live, your ads will appear immediately in Google search engine results and Google partner sites. This which will start driving you traffic and results, in most cases – much quicker than you could have ever imagined.

Within 48 hours you will (100%) have some valuable feedback data from your Ads campaign, and you can dissect this data to best understand your audience’s demographics and credentials and what exactly is going to be the trigger that converts your website foot traffic into qualified leads, or even better, – converted prospects.
Due to the urgency of Google’s almighty super out of this world machine robot search engines, you will not only bring in revenue straight away, but because it is so hasty, you have time to discover how effective your current keyword selections truly are.

This can then be used to strategise and construct an effective SEO. Having an SEO strategy and awareness for your direction is very important. PPC can jump start you to the top, but after a while this can become a costly investment when it works best used as an enhancing measure to optimise your multiple streams of marketing. Considering your whole strategy will guarantee your business to be an online success.

See also

What is Google Ad Manager?| What is the difference between Google ads and Google Ad Manager?| Is Google Ad Manager a DSP?| How do I find Google Ad Manager?

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One Comment

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  1. Howdy! This blog post could not be written much better!

    Looking through this post reminds me of my previous roommate!

    He constantly kept preaching about this. I will forward this information to him.

    Pretty sure he’ll have a great read. Many thanks for sharing!