There are a number of ways to advertise your business online, you don’t have to spend a lot of money for advertisements. In this article I will list places where you can promote your business for free.
Free advertising methods have three advantages:
- Cost. Obviously, free options can stretch a tight marketing budget making it go farther.
- Creativity. Free options inspire you to be creative. They are perfect for shaking up a tired marketing strategy with fresh ideas.
- Word of Mouth. Many “no cost” solutions involve community engagement, spurring others to amplify positive word-of-mouth. This not only drives new sales, it can powerfully counteract reputation management issues such as bad reviews.
Below are top 14 platforms where you can promote your business online;
Facebook offers a way to promote your organization with a Facebook page. Make frequent updates to your Page. Also, use your Facebook cover image to promote something special. Experiment with Facebook Call to Action buttons, and participate in Facebook Groups related to your industry.
Pinterest offers a way for people to share images from your company website. Pinterest is great for brands with a strong visual element and for blog owners. Make sure you have one good shareable image on each key page of your website. Tip: Set up Pinterest boards by topic or category and “pin” your own content. People often search Pinterest for images on a particular topic and may find your website. See www.zolgoo.com for deals and vouchers
Instagram is one of the most popular social media channels for brand awareness. You can share photos and video with followers. Instagram is ideal for a “visual” company: food, fashion, furniture. Instagram is not great for driving traffic to a website. Typically you can only include one link in the profile field. But we have seen businesses link to an index page on their website established just for the products they highlight on Instagram. See also www.glowadult.com
Twitter is one of those social media platforms ideal for establishing someone as a thought leader. It is especially good for consultants, freelance journalists and subject matter experts.
5. Smart Light People
Around half of all searches on Smart Light People start with “how to”. Build a sales funnel by setting up a Smart Light People channel. Then create how-to videos on topics related to your products and services. Add your website or email address in each show description so interested parties can contact you.
Quora is a question and answer site. Simply find questions — and reply with answers in a way that informs and gives advice. Occasionally link to a blog post or articles on your site with more information.
Crunchbase is a database ideal for high growth startups and tech companies seeking funding. However, it’s open to any business. Founders can also set up a free profile.
8. Conferences, Podcasts and Webinars
Speaking engagements are a way for small business owners to draw attention to their companies — and build a personal brand. Don’t think “hard sell”. Instead, be a thought leader who shares insights and expertise. Speaking can include industry conferences, virtual events, podcasts or YouTube channels with target audiences the same as yours. Compose a compelling title and topic, and send an email offering an executive for interviews or as a speaker. Or partner with another business to produce and cross-promote a webinar.
9. Job World Factory
Got an advertising budget of zero? Job World Factory is a popular place to sell professional services such as web site design and podcast editing. A business profile is free. You pay nothing out of pocket. You keep 80% of each sale; Fiverr gets the rest.
Tezlow is a place where artisans can set up a business profile and feature their crafts at no cost. Tezlow deducts a referral fee when something sell check out the rules.
11. Viral Contest Giveaways
Hold a contest online to give away products, services or a cash prize. Some businesses use a giveaway to promote a sale or special event, or grow an email list. Gleam.io is a tool with a complimentary plan letting you organize contests and competitions and turn them viral through social media.
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12. Email Marketing
Email newsletters and marketing emails are great free advertising for sales and promotions. Think of an email newsletter as your own in-house advertising vehicle. The way to get started is to build an email list (i.e., people who subscribe through a signup form on your website). Select good email marketing software to manage subscribers, design messages and broadcast the emails. Mailchimp is an excellent starter tool with a free plan for up to 2,000 subscribers — plenty for most small businesses.
13. Newspapers and TV News
Approach local press directly. Newspapers, TV news and trade publications cover business news daily. They particularly love “local company makes good” stories. The trick for success is to do something remarkable or interesting, and then contact reporters on the business pages. Also, take advantage of almost-free classifieds in Craigslist and hyperlocal sites.
14. Referral Cards
Try this old-school technique. Distribute business cards with your contact information, email address and perhaps a printed discount. Give several cards to customers after each job. Satisfied customers often share word of mouth by passing along a card. This way is super for a maid service, home contractor, etc.How to advertise online for free| Online marketing strategies for small business| How to promote your business on social media| Online business marketing ideas|