While you may be a bit uncertain about doing some of these strategies yourself, learning how to promote your business with little or no cost is a great way to increase traffic, improve your bottom line and help you achieve your goals.
Luckily, the Internet can help you with all of these things and more.
1) Use Voucher and Coupon Platforms
Websites like Zolgoo.com are great for listing deals. They offer deals listing for free so small businesses can list their deals for free upon sale the platform takes 20% or alternatively business can choose instead to upload the Vouchers and Coupon instead for a small fee of £5 a month and there is no charge upon sold items. Your vouchers and coupons would be visible to a large audience www.zolgoo.com
2. Start a Website or Blog
If your business has been around a while or if you want a tailored look or special features, such as high-end design or an ecommerce platform, you will need to hire a company like Target Public Marketing.
Although you might think that you need to hire a professional web design company to develop a website or a blog for your business, this isn’t the case.
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3. Get Added to Internet Directories
There are a ton of highly reputable website and business directories out there, and you need to make sure that your business is listed on them.
You can also gain traffic and potential customers from those who are viewing these sites looking for businesses that are similar to yours.
The listings are mostly free and you might be surprised by their value.
4. Get Active on Social Media
To promote your business yet, you are missing on an opportunity to potentially have your company or its products go viral.
5. Get Active with Online Communities
When interacting with others on these sites and communities, it is important that you contribute useful and helpful information and not promote your business overtly. But in the process of doing so, you can post a link to your website and say with which business you are associated.This can help you gather up a nice network of connections and establish you as a local expert in your field.
6. Email and Forum Signatures
With most free email programs and on most forums, you can set your signature once, and it will appear at the bottom of all of your correspondence without you having to take any additional steps. Quick, easy promotion.
7. Press Releases
There are websites out there that allow you to submit press releases at no cost. So you should consider utilizing these resources when you have some news to share about your business. It doesn’t have to be earth-shattering news, but it should be news.
By submitting a press release, you expand your reach and let more people know about what your company has to offer and even possibly reach an interested journalist who will then contact you for a story.
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8. Create an Email List
An email list is essential. With a signup form on your website, you gather the names and email addresses of people who are interested in your product or service. You can also add the names and email addresses from business cards of prospects that you have gathered. Or any other list of people interested in your business.
Mailings to these lists are tremendously effective. Your mailings let them know what your business has to offer, and you can keep everyone up-to-date on any special deals, offers or sales that you might have.
9. Share Pictures and Videos
Sites like Instagram and YouTube are very popular, and you can become a member of these sites easily and without spending a dime.
Once you have set up an account and a profile, you upload your videos and photos and take it from there. You start to interact with other users to spread awareness and drum up business.
10. Offer Deals or Giveaways
People love free stuff. You don’t have to offer anything big. Often, a small item will do the trick. So offering a good deal or a giveaway on your website or social media business page is a great way to get more interest and business.
These can be something like a coupon code for free shipping or a percentage off an order.
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