If you’re looking for small business advertising ideas on a shoestring budget or even a few free advertising ideas, here are 15.
1. Create a Magazine Ad
Magazine ads offer a great format for businesses that put a heavy emphasis on visuals. Trade magazines are valuable for businesses that cater to niche followings or specific industries.
2. Get Radio Stations to Broadcast Live from Your Business
Radio personalities like to set up shop at local businesses that are hosting events or other special promotions from time to time. If you can get them to come to your business, you can have them talk about all the fun your customers are having.
3. Advertise at Local Movie Theaters
Get your message across to hyper local customers when they’re likely to be paying attention: just when a movie is about to start! Theaters offer advertising options to local businesses, to air before movie previews.
4. Use Retargeted Ads
Increase your deal close rate (conversion rate) through retargeting . Retargeted https://retargeter.com/ ads show up after people leave your website, and remind them to, say, go back to your ecommerce site and purchase that item they were browsing.
5. Sponsor Article Content
Share thought leadership content by working with blogs or online publications to publish sponsored content opportunities related to your industry.
6. Create Cable or Local TV Ads
TV commercials offer another traditional ad format. Forget national networks. For small businesses, target the local news stations or cable TV to fit within your budget.
7. Sponsor Products on Ecommerce Platforms
If you sell products on large ecommerce platforms like Amazon, eBay or Etsy, you can pay to boost the visibility of offerings so they’ll be more likely to show up in customers’ searches.
8. Engage Through Native Online Ads
Native online ads are ads that fit with the style and functionality of the other content of the website where they’re featured. For example, if you want to advertise on a site that offers video content, you could create a short video ad that fits seamlessly into the design of the site.
9. Advertise on Facebook
Facebook https://web.facebook.com/ is the most popular social media platform with over 1.4 billion daily users . Advertising options for small businesses range from boosting the reach of a post to placing ads that promote your product — starting at under $10.00. While you’ll have to spend more than 10 bucks for big results, the point is that Facebook ad campaigns can fit a small budget.
10. Use Messenger Ads
If you’re looking to start conversations with customers, Facebook’s Messenger platform offers an advertising option to make it easy for customers to reach out to you.
11. Create YouTube Video Ads
YouTube https://www.youtube.com/ offers options for short video advertisements that play before videos on the site and app. Even less expensive, create great video content and optimize it well, or boost it to get more visibility. This is a good option for service businesses with informational content, as “how to” videos are the second most watched category on YouTube .
12. Use Smart Light people Ads
For businesses that target professionals or other businesses, check out Smart Light People https://www.smartlightpeople.com/ ads. This businesses may be worth it.
Promote Social Posts to Encourage Organic Sharing Social media platforms including Twitter, Instagram, and Pinterest all offer advertising options toboost the visibility of posts. These options can jumpstart engagement, leading to more sharing of your content naturally.
13. Post on Community Billboards
Take a look around your local community to find businesses or landmarks that have bulletin boards allowing open posting. Then create tear-off flyers or signs. Other than some legwork and a little ink and paper for your office color printer, it’s free.
14. Send out Direct Mail Flyers
For local businesses, direct mail continues to be a viable advertising strategy. Create a small flyer or include your sales pitch in a letter format and mail it to past customers or everyone in a certain neighborhood. The U.S. Postal Service’s Every Door Direct program is cost effective and partially automated, saving time.
15. Attract Customers with Magnets
Print up small items like magnets and pens with your business name, logo and contact information to hand out to customers at local events or when you visit their homes to provide service. They are a reminder the next time someone has a need for your product or service.