Instagram usage has grown 10x over the last five years. It exceeded 1 billion daily users and is rapidly on its way to a second billion. But who are the greatest Instagram influencers in 2020? While we can’t tell the exact amount of influence that each of these accounts has, we list the 40 accounts with the most followers.
We have selected our top influencers using our free Influencer Rank Search tool. The Influencer Marketing Hub has combined with Hype Auditor to rank the top authentic influencers on Instagram. The AI thoroughly analyses and ranks bloggers by quality audience and authentic engagement. The order of the influencers in this list is based on the level of influence that this tool calculates, rather than just follower numbers. Therefore, you will find that some people with higher follower numbers appear lower down the list than people who we believe have more influence on a smaller number of followers.
Here is a list of top 10 instagram influencers;
- Selena Gomez
Selena Gomez (is an American singer, actress, and producer. She first gained recognition in children’s television – in Barney & Friends and then in Disney’s Wizards of Waverly Place.
She initially gained musical success with the band, Selena Gomez & the Scene, with three albums making the US Billboard 200. She has continued with solo success, earning seven top-ten entries on the US Billboard Hot 100. In 2017, Billboard reported that she had sold over 7 million albums and 22 million singles worldwide.
Gomez has continued to mix in acting with her music career and has appeared in multiple movies, as well as her music videos.
She was the most followed Instagrammer in the world before being surpassed by footballer Cristiano Ronaldo in late October 2018, ignoring the Instagram demonstration account.
- Kylie Jenner
Kylie Jenner is another member of the Jenner-Kardashian clan. She is sister to Kendall Jenner, and half-sister to Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Rob Kardashian, Brandon Jenner, and Brody Jenner.
With the rest of her family, Kylie featured in Keeping Up with the Kardashians. She is the founder and owner of cosmetic company Kylie Cosmetics.
In 2014 and 2015, Time magazine listed the Jenner sisters amongst the most influential teens in the world.
Forbes places Kylie on its Forbes Celebrity 100 list in 2017, making her the youngest person on the list. This year, Forbes listed her as the world’s youngest self-made billionaire as of March 2019. The listing caused controversy, with many disputing whether she is genuinely self-made.
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Beyoncé (Beyoncé Giselle Knowles-Carter in full) is an American singer, songwriter, actress, record producer, and dancer. She rose to fame in the late 1990s as lead singer of the R&B girl-group Destiny’s Child – the group became one of the best-selling girl groups in history.
Destiny’s Child broke up in 2006 and Beyoncé subsequently built a highly successful solo career. She has also acted in films such as Austin Powers in Goldmember, The Pink Panther, Dreamgirls, and Obsessed.
Beyoncé has sold over 100 million records worldwide as a solo artist, and a further 60 million records with Destiny’s Child. She has won 23 Grammy Awards and is the most nominated woman in the award’s history.
- Bellie Eilish
Billie Eilish has an extraordinary degree of influence for somebody with a (comparatively) small number of followers. Alright, most people would love more than 40 million followers, but our influence tool places her in the same realms as people with over 100 million followers.
Billie Eilish is an American singer and songwriter. She gained a following in 2016 when she released “Ocean Eyes” on SoundCloud.
She is best known for her 2019 single “Bad Guy,” which topped the Billboard Hot 100. She has been nominated for six Grammy Awards, including Record of the Year, Album of the Year, Song of the Year and Best New Artist. At 17, she is the youngest to have been nominated for those four Grammy
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- Arianna Grande
Ariana Grande is an American singer, songwriter, and actress. She began her career in 2008 in the Broadway musical 13. She made her first musical appearance on the soundtrack for Nickelodeon series Victorious (in which she acted) and was signed to Republic Records in 2011.
Grande released her debut album, Yours Truly in 2013. She is the first artist to have the lead singles from each of their first five studio albums debut within the top-ten on the US charts.
She has tasted much success and won one Grammy Award, one BRIT Award, three American Music Awards, three MTV Europe Music Awards and two MTV Video Music Awards.
Billboard named her Woman of the Year in 2018.
- The Rock
Although best known for his acting nowadays, Dwayne Johnson initially used the name, The Rock, as a professional wrestler. He began training as a professional wrestler in the summer of 1995. The following year The Rock signed with the WWE (then known as the World Wrestling Federation – WWF). He won his first WWF Championship in 1998. He took a seven-year hiatus from WWE from 2004-2011, returning part-time until 2013.
It was during Johnson’s wrestling hiatus that he moved into acting, producing, and writing. He has played the leading role in numerous films. However, his most successful box office role is as Luke Hobbs in The Fast and the Furious franchise.
- Cardi B
Belcalis Marlenis Almánzar, aka Cardi B, is an American rapper, songwriter, actress, and television personality. She became an internet celebrity after several of her posts and videos became viral on Vine and Instagram. She appeared as a regular cast member on reality television series Love & Hip Hop: New York.
She has now earned three number-one singles on the Billboard Hot 100 and is the only female rapper to attain multiple number-one songs on the chart. Her debut studio album, Invasion of Privacy (2018), debuted at number one on the Billboard 200. That album won the Grammy Award for Best Rap Album, with Cardi B the only woman to win the award as a solo artist.
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- Kim Kardashian
Kim Kardashian is an American media personality, businesswoman, socialite, and model. She first gained media attention as a friend and stylist of Paris Hilton. Her most notable public exposure, however, has been in the reality television show featuring her family, Keeping Up with the Kardashians.
She has actively worked her social accounts more than most people on this list and is also highly popular on Twitter.
Kardashian has recognized the value of merchandising and has released numerous products bearing her name.
Her relationship, followed by marriage, to rapper Kanye West received significant media coverage which added to her exposure.
- Millie Bobby
Millie Bobby Brown is an English actress best known for her role as Eleven in the Netflix science fiction-horror series Stranger Things. She received Primetime Emmy Award nominations for this for Outstanding Supporting Actress in a Drama Series. At 13, she was one of the youngest nominees in Emmy history.
She is the youngest person to feature on the Time 100 list of the world’s most influential people.
Brown made her feature film debut in 2019, in the sequel to Godzilla, titled Godzilla:King of the Monsters.
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Aubrey Drake Graham is a Canadian rapper, singer, songwriter, producer, actor, and businessman. He is known by many nicknames, with Drake being the most common.
He initially gained recognition as an actor on the teen drama television series Degrassi: The Next Generation. He left that series in 2007, determined to create a career in music.
Drake released his debut studio album Thank Me Later in 2010. He is now among the world’s best-selling music artists, with over 170 million records sold, and ranks as the world’s highest-certified digital singles artist by the Recording Industry Association of America (RIAA). He also has the most charted songs (205) among solo artists in the history of the Billboard Hot 100, the most simultaneously charted Hot 100 songs in a single week (27), the most time on the Hot 100 (431 weeks), and the most Hot 100 debuts in a week (22).
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